Privacy Policy
Serta Simmons Bedding, LLC (hereinafter “SSB”) respects your privacy and is committed to protecting it, as we describe below. This Privacy Policy lets you know how personal information that you provide to SSB through the following Web site, available at www.sertapremiersalessupport.com (collectively, the “Site”), is processed, disclosed and used. When you use this Site, you are consenting to the collection, use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy only governs the Site and does not govern other websites or off-line data collection, disclosure and usage practices of SSB (for example, regarding information SSB receives from SSB’s product retailers). If you do not agree to the terms of this Privacy Policy, please do not access any of the Site or otherwise provide information to us through the Site.
Children
SSB has not designed the Site or the content thereon for use by children. We do not knowingly contact or collect personal information from children under the age of 13. If you are a child under the age of 13, please do not use the Site and do not submit information to any Site. If we learn that we have inadvertently collected information from a child under the age of 13, we will use reasonable efforts to delete it from our records.
Users outside the United States and Canada
SSB makes the Site available for consumers located exclusively in the United States of America. Please do not use the Site if you are located outside the United States, as the Site’s personal information practices and the terms of this Privacy Policy may or may not comply with the laws of other jurisdictions. Additionally, any personal information you provide may be stored and maintained in a secure database in the United States or transferred to a secure database outside the United States. By providing us with your information, you consent to this transfer.
Information We Collect
SSB collects two types of information about you when you visit the Site or use the services we provide: personally identifiable information and non-personally identifiable data. Simply, personally identifiable information is information that can identify you, such as your name, contact information, or email address. Non-personally identifiable data, such as the number of times you visit the Site, does not identify you.
Personally Identifiable Information
We ask for only the personally identifiable information we need to provide the service you’ve requested and to operate the Site. In order to fully utilize the Site, you may be required to register by providing certain nonpublic personally identifiable information, including without limitation your name, email address and zip/postal code. It is always your choice as to whether to provide your personally identifiable information. However, if you choose not to provide certain information, certain features of the Site may not be available to you. By way of example, you may provide personal information in the following circumstances:
Customer Service Inquiries. Name and email are necessary to provide this service, in addition to any other personal information you provide in your email to SSB so that SSB representatives can assist you. SSB saves messages and/or e-mail addresses if it will need to refer to them later to communicate with you about a customer service issue or to send you information that you have indicated you would like to receive.
Newsletters and Promotions. You will need to register with your name and email address if you want to access newsletters or information on special promotions.
Email Notifications. You may request that information be sent via email to you or a third party. The email address you provide will be used to send the information to, and a confirmation email will be sent to your email address. If you request that an email be sent to a third party, you are responsible for obtaining the consent of the third party to our use of the third party’s email address for this purpose.
Content You Provide. Certain portions of the Site may permit you to voluntarily provide feedback, comments or input such as tips, advice, product opinions and the like. You are solely responsible for the personally identifiable information or other content on or through the Site. You understand that personal and other information that you post on or through public areas of the Site are generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. Users of the Site are encouraged to exercise caution when posting personally identifiable information about themselves online. If you elect to use any of our referral services to inform a third party about the Site, or if you otherwise provide a third party’s personal information to us, you warrant that you have permission to do so and you agree to indemnify, defend and hold harmless SSB, its affiliates and agents from and against any claims, liabilities, costs and expenses arising in connection with your provision of that information. All of this information may be stored by SSB and posted on the Site to share the benefit of this information with other users. SSB will not post or use your personal information unless it has first obtained your consent to this use.
Contests and Sweepstakes. When you use the information on your warranty card to fill out a consumer survey and/or enter a giveaway on one of the Site, you are providing information to a Web site owned and operated by a third party on behalf of SSB (“Third Party”). Please note that any information that you submit to the Third Party is governed by the Third Party’s privacy policy, not this Privacy Policy. Additionally, you may choose to enter contests or sweepstakes via the Site as offered from time to time. SSB may use and disclose the information that you submit to the Third Party or for other contests or giveaways you enter via the Site to inform you of special offers which may be forthcoming, and to send you coupons, and to tell you about SSB products and services and those of SSB affiliates that relate directly to your specific interests, hobbies or other information you have submitted. SSB may use the information you submit to the Third Party or to the Site in connection with other contests or giveaways for SSB’s internal business, risk management and marketing purposes.
Other Purposes. You may submit personally identifiable information for other purposes that we disclose to you and we will use this information for the purposes for which we request the information.
Opting Out
By opting-out of certain offerings on the Site, you may choose not to receive newsletters or other information regarding our product offerings that SSB sends to customers from time to time. Also, if at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. You may also opt out of any future contacts from us at any time by contacting us via the following email address: ssbsupport@ssbpremiersalessupport.com.
Non-Personally Identifiable Data
Cookies. When you visit a Site, your session, which means your visit to the Site, will be recorded through the use of cookies. A cookie is a small piece of information that is sent by a website computer to your computer’s hard drive, where the information is stored for later use by the website. Cookies allow our Site to identify you as you travel from page to page within the Site, to maintain continuity between the pages. The cookie is no longer used by a Site after your visit to the Site ends. If you’d like, you can configure your Web browser to disable cookies, but doing so will impair the functionality of certain features on the Site. SSB also monitors the total number of visitors to its Site, as well as which Site pages are most popular, although this information cannot be used to identify individuals.
Web Beacons. Web beacons (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users or to access cookies. Unlike cookies, which are stored on the user’s computer hard drive, web beacons are embedded invisibly on web pages (or in email). Web beacons may be used to deliver or communicate with cookies, to count users who have visited certain pages and to understand usage patterns. We may use web beacons to measure the effectiveness of our Site and advertising in certain ways, such as by counting the number of individuals who visit our Site or open and act upon an email message. You can make some web beacons unusable by rejecting cookies. We treat information collected by cookies, web beacons and other technologies as non-personal information. However, to the extent that the IP addresses or similar identifiers are considered personal information by local law, we also treat those identifiers as personal information.
Analytics
We may use tools such as Google Analytics to collect information about use of our Site. Analytic tools collect information such as how often users visit our Site, what pages they visit when they do so, and what other sites they used prior to coming to our Site. Analytic tools collect only the IP address assigned to you on the date you visit our Site, rather than your name or other identifying information. We do not combine the information collected through the use of analytic tools with personally identifiable information. You can prevent most analytic tools from recognizing you on return visits to our Site by disabling cookies on your browser.
Do Not Track Requests
Unless your browser settings are configured to make your online activities and publicly available information about your online activities (including information such as how often users visit our Site, what pages they visit when they do so, and what other sites they used prior to coming to our Site ) invisible to usage analytics tools, we do not presently have the capability to omit you from our analytics to the extent your browser only sends us a “do not track” message and does not otherwise screen you from tracking without action on our part.
Third Party Cookies and Ad Choices
We may use third party ad networks (called third-party ad servers or network advertisers) to deliver ads to you on our behalf. These third party ad networks may place their cookies, web beacons or other technology on the Site or in your browser to collect non-personally identifiable information about you when you visit the Site to enable those third party ad networks to deliver advertisements for our products to you on third party websites. We do not control third parties’ collection or use of your information to serve interest-based advertising. We encourage you to view the privacy policy of advertisers and ad services to learn more about their cookies and other technologies.
If you do not want to receive those kinds of advertisements, look for the “Ad Choices” icon in the advertisements, which will contain a link to the privacy policy of the ad network that will provide you with information on how to opt-out of receiving such targeted advertising.You can also visit the website http://www.aboutads.info to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising.
How We Use Your Data
In addition to the uses described above, personally identifiable information voluntarily provided is used and disclosed for the purpose of providing the requested service or information to our customer, for SSB’s internal business and risk management purposes and for promotions that SSB offers to customers (which may involve disclosures to SSB contractors in accordance with this Privacy Policy). We may also share your information for any other purpose expressly disclosed by us when you provide the information or with your consent. We do not sell or trade your personally identifiable information with other companies without your consent. We may share certain aggregated demographic information with our business partners regarding the users of the Site.
Other Disclosure of Your Information
SSB may also use and securely disclose information, including personally identifiable information, submitted by you and/or collected by the Site or otherwise subject to this Privacy Policy, to the extent reasonably necessary for any one or more of the following purposes: (i) to correct technical problems and malfunctions related to the Site; (ii) to protect the security and integrity of the Site and the information collected through the Site) (iii) for our internal risk management purposes; (iv) to respond to claims that your information violates the rights or interests of third parties; (v) in accordance with applicable law; (vi) to respond to judicial or other legal requirements; and (vii) to the extent permitted by applicable law, to provide information to law enforcement agencies (for example, related to investigations on matters related to public safety, fraud or theft).In the event that SSB or its business assets are bought, sold, or otherwise transferred or reorganized, the transferred business assets will likely include the information that has been collected and will be transferred to the new owner.
Third Parties
We may share your information with our affiliates, licensees, service providers and agents who assist us in providing our products and services, such as our call center, vendors, marketing and advertising, data aggregation, hosting, data verification and statistical analysis. We require such third parties to keep your information confidential and they are not permitted to use your information for any purpose other than providing services to SSB.
Links to Other Web sites
The Site may contain links to other websites (“Linked Sites”). You should carefully review any privacy policies on the Linked Sites; SSB is not responsible for the privacy practices or the content of the Linked Sites. Please also consider that SSB has no control over and is not responsible for any other aspect of the Linked Sites. SSB’s reference to or use of a Linked Site does not imply SSB’s recommendation, approval, affiliation, or sponsorship of the Linked Site. You agree that SSB shall not be responsible or have any liability, directly or indirectly, for any damage or loss arising out of or relating to your interactions with any Linked Site, including without limitation any content, property, goods or services available on any Linked Site.
Links to Third Party Sites Are Not Endorsements
SSB provides links to Linked Sites as a convenience only, and a link does not imply endorsement of, sponsorship of, or affiliation with the Linked Site by SSB. SSB makes no recommendations and has no liability for any products, services or business practices available on, or related to, Linked Sites. You should make whatever investigation you feel necessary or appropriate before proceeding with any transaction through a Linked Site or with any third party that operates a Linked Site.
Revisions & Disclaimer
From time to time SSB may change this Privacy Policy, and SSB will notify you about such changes by displaying the revised Privacy Policy on the Site, but does not have any obligation to directly or otherwise notify you of such changes. In the event SSB changes its Privacy Policy, the changes will not affect the information SSB has previously collected from you but will affect the information SSB collects after any such change. If you object to the change to the Privacy Policy, then you must not submit any further personal information through the Site.
Storage of Information
SSB will store information collected via the Site, including, without limitation, your personal information, only as long as is necessary for the purposes for which the information was collected.
Security
SSB employs reasonable measures to help protect the confidentiality of your personally identifiable information, including the use of firewalls, intrusion prevention systems, and SSL encryption. We use Secure Sockets Layering (SSL) to encrypt information, including credit card numbers or other customer information, before it travels the Internet.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone, and to take care not to lose or forget it. Please understand, despite these efforts, we cannot guarantee the security of your information given the current state of the Internet. We cannot guarantee protection of all electronic information from interception, misappropriation, misuse or alteration. We cannot guarantee that your information will not be disclosed or accessed by accidental circumstances or the unauthorized acts of third parties. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.
Updating your Information
You can access, change, remove and modify the information you previously have provided to SSB by logging into the Site and following the instructions to update or remove your information.
Your California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, what types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information in the immediately preceding calendar year. To access this information, please contact us by email at: ssbsupport@ssbpremiersalessupport.com or mail at: 29 Industrial Park Drive, Binghamton, NY 13904, Attn: CA Privacy Request.
Contact Information
If you have any questions about this Privacy Policy, the privacy practices related to the Site, or your dealings on the Site, you can contact ssbsupport@ssbpremiersalessupport.com.
Last modified 04/10/2016